MVRDV in the echo-chamber


MVRDV are in trouble for cashing in on the 9/11 terrorist attacks. From Tracy Connor’s report for the NY Daily News:

A mockup shows two soaring skyscrapers connected in the middle by a “pixelated cloud” that evoked the clouds of debris that erupted from the iconic World Trade Center towers after terrorists flew planes into them.

John M. Glionna goes further in the L.A. Times:

Even at first glance, the design renderings for the soon-to-be-built pair of apartment towers here pack a wallop: They evoke New York’s World Trade Center towers in mid-explosion in the terrifying moments after the Sept. 11, 2001 terrorist attacks.

The reason it evokes it so strongly at first glance is, of course, because the article is headed up with a pair of carefully selected images designed to make the link. Do the reporters or bloggers involved actually accuse MVRDV of deliberately evoking the terrorist attacks to make money? No, of course not. They just reports the controversy. And in the case of Tracy Connor, drum up a little more by poking the images under the nose of random people predisposed to be offended, in this case a retired New York firefighter.

This patently ridiculous claim originates with gossip website Gawker, for whom generating outrage is just another way to get clicks. Currently, they are also headlining “‘Elvis Monkey’ has a Michael Jackson Nose”.

The echochamber takes over, with nobody adding or asking anything new, or weighing the insinuations or claims. But then, this is the game MVRDV were playing. As Wouter Vanstiphout points out, it’s a “logical outcome of the global trade in empty images”, a trade in which MVRDV are complicit.

UPDATE: 24hrs later, the same story, with precisely zero new content, continues to echo.


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